Former owner of The Beauty Ward, Madison Ward Del Greco is opening another business. Pure Forme Pilates is coming to The Square @ Bridgeport.“Pure Forme Pilates was created to bring reformer Pilates to our community while building an inclusive environment where everyone feels welcome, supported, and confident walking through the doors,” she said.
In addition to Pilates, Del Greco will be offering custom spray tanning – something she has done professionally for years.
“It’s a perfect addition to the studio, and I’m excited to create a space that brings multiple wellness services together in one place,” she said.
Del Greco closed her first business when she relocated to Nashville. That’s where she discovered the benefits of Reformer Pilates – a full-body workout performed on a machine featuring a sliding carriage and pulleys, providing support and adjustable resistance.

“I immediately fell in love with the movement and how it challenged my body in a new way,” she said. “When we moved back home, I realized there wasn’t anything like it in our area. The idea of opening my own studio started to take root.”
In the meantime, she and her husband had a baby boy which may have delayed the business, but also fueled her inspiration.
“After having my baby, that dream grew even stronger. I really craved community – especially with other moms – and saw a need for supportive spaces centered around wellness and connection,” she said.
The studio will be located in the space formerly occupied by Bridge Nutrition and in the same building as Insight Astronomy. Bridgeport is the ideal location for her studio..
“It’s home for me and a growing community that truly values wellness, small business and connection,” she said. “There aren’t many boutique fitness options in the area, so I saw an opportunity to introduce something unique while creating a welcoming space where people can invest in their health close to home.”
Situate in the heart of town, the studio will be accessible for people throughout the area.
Del Greco will host a first look event on Saturday, Feb. 7 from 2-4 p.m.
“It’s a chance for the community to tour the studio, try the reformers, enjoy light snacks and drinks, and sign up for memberships and class packages and be entered into a raffle,” she said. “All are welcome.”
Booking will soon be available through a Pure Forme Pilates app to launch soon on Google Play and the App Store, as well the studio Website.
Editor’s Note: Madison Del Greco is pictured, top, with husband Dane and son Zo.

